Toyota to set up social networking service

Tokyo- The giant car company Toyota is setting up a social networking site exclusively for Toyota car owners. The site which will be named Toyota Friend will be set up with the help of Microsoft and Salesforce.com. The site aims to help Toyota owners of the latest developments and real time informations.
Toyota President Akio Toyoda said “I hope cars can become friends with their users, and customers will see Toyota as a friend."
Salesforce.com chief executive Marc Benioff said “I want a relationship with my car in the same way we have a relationship with our friends on social networks.”